PEPE is a deflationary memecoin launched on Ethereum. The cryptocurrency was created as a tribute to the Pepe the Frog internet meme, created by Matt Furie, which gained popularity in the early 2000s.
The project aims to capitalize on the popularity of meme coins, like Shiba Inu and Dogecoin, and strives to establish itself as one of the top meme-based cryptocurrencies. PEPE appeals to the cryptocurrency community by instituting a no-tax policy, a redistributive system rewarding long-term stakers, and a burning mechanism to maintain scarcity of the PEPE coin.
In late April to May 2023, the explosive surge of PEPE caused its market cap to reach a high of $1.6 billion at one point, minting millionaires out of early holders and attracting a strong community of like-minded followers. It has induced what some may dub a "memecoin season," causing other memecoins — some launched within hours — to go on spectacular pumps and just as astounding dumps. It remains to be seen if PEPE and other memecoins will go on to new highs, although that is certainly the hope of many bagholders.
The PEPE roadmap features three phases, where phase one includes listing on CoinMarketCap, and getting $PEPE trending on Twitter, while phase two includes listing on centralized exchanges (CEXs) and phase three includes “tier 1” exchange listings and what the team terms a “meme takeover.”
As of now, the founders of PEPE remain anonymous, which is not uncommon in the cryptocurrency world. Although information about the team behind the project is scarce, they have successfully garnered attention using social media platforms such as Twitter to promote their meme coin and foster a community around the memecoin.
PEPE presents a unique offering within the meme coin market by building upon the legacy of Pepe the Frog, a character with a longstanding and controversial history. The project's dedication to honoring this character distinguishes it from other cryptocurrencies and strengthens its appeal within the crypto community.
The redistribution system is another unique aspect of PEPE, as it rewards long-term stakers and incentivizes users to hold the token for longer periods of time. In doing so, the project aims to promote holder incentives and increase the chances of long-term success.
PEPE's burning mechanism further highlights its distinct nature, aiming to maintain scarcity within the market. Finally, the no-tax policy makes PEPE stand out from other cryptocurrencies. By not imposing transaction fees, the project can attract a wider audience and expand its user base.